Tag Archives: localization
The potential to generate demand and grow revenue in global markets is staggering—in fact, research shows 40-50 percent of revenue for large companies comes from outside the U.S. Whether your objective is to expand into new markets, or grow your existing ones, you need to conduct market research and review segmentation data to determine where […]
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“Why don’t we just cut the marketing budget?” Wait, what?! As a marketer, that was my immediate reaction when I read John Staple’s recent blog with this headline. However, after reading Staple’s list of common misconceptions about B2B marketing, I recognized that the goal of his post is to shine a much-needed light on the […]
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To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use […]
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Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs (employee time), but the return on investment can be exponential when it comes to opportunities for increased revenue and market share. However, getting globalization right is critical, because now more than […]
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Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages […]
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The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their next set of customers, they […]
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Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […]
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As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience with multichannel campaigns designed to engage and strengthen their market share. Whether fans call the game soccer, football or futbol, with 32 teams from 31 host countries, […]
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