Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of many organizations. Watch the video.
This originally appeared in B2Beacon.