Category Archives: Focus

Holy Troika!
There’s a holy troika for those of us with professional marketing careers: your customer, your company, and your self. They form a three-legged stool upon which everything that matters in your business and your career sits. Always come back to these three, and ask yourself: Are they being taken care of? Are things the best […] Read more »

Eyes Wide Open, Wide Awake, Never Close Our Eyes: A Marketer’s Mantra?
Eyes Open. Wide Awake. Never Close Our Eyes. These are all names of popular songs on the hit charts today. But they also remind me of the roused and restless state marketers are in right now, and how they are dealing with the pressures of being a 21st century marketer. I was driving two teens […] Read more »