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Category Archives: Technology

5 Technology Questions Global Marketers Need to Ask
To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use […] Read more »


B2B Marketers Are Getting Their Swagger Back
Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of […] Read more »


The Art and Science of Cross-Cultural Communications
An interview by Dov Baron of Full Monty Leadership. “In this show which was filmed at the C-Suite Network Event in Marina Del Ray, California, Heidi shares her own story, her travels and studies that lead her to become not only the Chief Marketing Officer for Cloudwords Inc, but also a leading expert in understanding […] Read more »


Global Content Marketing: Avoiding Costly Miscommunication
This is from an interview with Charles McKeever of Open Source Marketer. “Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally […] Read more »


Marketers, Test Before You Leap (Across Borders)
Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […] Read more »