Category Archives: Agility

Go with the flow. But do it now!
Bend, marketer, bend! One of Taoism’s most-known metaphors advises that we act like a reed, not an oak tree. That way, when the strong winds blow, we’ll slant and sway and bow, but we won’t break. This is great advice for marketing professionals. I know a lot of marketers who constantly complain they are at […] Read more »