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Category Archives: Content Marketing

Global Content Marketing: Avoiding Costly Miscommunication
This is from an interview with Charles McKeever of Open Source Marketer. “Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally […] Read more »


Marketers, Test Before You Leap (Across Borders)
Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […] Read more »