Category Archives: Authenticity

On authenticity: Contrived approaches feel icky, and don’t work
Authenticity is being, talking, and acting like who you really are, whether the “you” is your company brand or yourself. Consumers today are uncannily good at sniffing out a fake personality or greasy sales message, and they don’t respond well to them. They won’t hesitate to let their friends know to steer clear as well.An […] Read more »