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Category Archives: CMO

5 Technology Questions Global Marketers Need to Ask
To reach 95% of business professionals, a brand must speak 10 languages. That’s a lot of translating, even for today’s modern marketers who now have more than 1,000 marketing technologies available to them for boosting productivity, scaling personalization, and simplifying and accelerating localization. According to a recent study from DNN Software, 15% of marketers surveyed use […] Read more »


B2B Marketers Are Getting Their Swagger Back
Customers increasingly self-educate, consuming marketing-produced content to influence their decision cycle. Pair that with the wealth of closed-loop data available, and marketers can now take legitimate claim for direct revenue growth. As CMO of Cloudwords, Heidi Lorenzen shares her insight on this new-found respect (and responsibility) that marketers have earned in the digital evolution of […] Read more »


Cloudwords CMO Heidi Lorenzen Talks About Global Marketing
This article by Kurt Shaver is from The Sales Foundry. Last month I attended the C-Suite Network conference in LA. The C-Suite Network was created in partnership with Thomas White, CEO of C-Suite Network, Karl Post, Co-founder, and Jeffrey Hayzlett, Chairman of C-Suite Network and C-Suite TV host. One of the executives I spoke with […] Read more »


The Art and Science of Cross-Cultural Communications
An interview by Dov Baron of Full Monty Leadership. “In this show which was filmed at the C-Suite Network Event in Marina Del Ray, California, Heidi shares her own story, her travels and studies that lead her to become not only the Chief Marketing Officer for Cloudwords Inc, but also a leading expert in understanding […] Read more »


The Hidden Costs of Doing Global Wrong
Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs (employee time), but the return on investment can be exponential when it comes to opportunities for increased revenue and market share. However, getting globalization right is critical, because now more than […] Read more »


5 Tips for Engaging International Audiences
It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your efforts and perhaps even to your brand’s reputation; not only are you missing […] Read more »


Global Content Marketing: Avoiding Costly Miscommunication
This is from an interview with Charles McKeever of Open Source Marketer. “Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally […] Read more »


Marketers, Test Before You Leap (Across Borders)
Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […] Read more »


5 Tips to Execute Better Global Marketing Campaigns – World Cup Edition
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience with multichannel campaigns designed to engage and strengthen their market share. Whether fans call the game soccer, football or futbol, with 32 teams from 31 host countries, […] Read more »


3 Traps Hindering a Bias for “Right Action” in Marketing
Ancient philosophers have pontificated for centuries over what is considered “right action.”  Modern marketers struggle, too, with how to focus on what is both action-oriented, and the right thing to do from a business-impact standpoint. We can fall into several traps that can make our actions the wrong actions: Trap #1: We work on the […] Read more »