Category Archives: Simplicity

Just keep it simple. Especially when it’s not.
Cutting through the proverbial noise of today’s stimulus-rich, product-rich, information-rich environment is essential to get anyone’s attention. But shouting louder and louder, making even Sham-wow infomercials seem tame, isn’t the answer. More noise just adds to the cacophony and your audience tunes out. If you want to capture someone’s attention (and heart and mind), whispering […] Read more »