If you are CEO of an emerging company that knows marketing will “put you on the map” and drive critical early growth, but you’re not quite ready for a full-time executive partner, Heidi can help you establish the foundation, plans and activities to set you on the right path to success and expansion.

If you’re CMO of any size company that has more “can’t fail” priority initiatives than you have team members, time, or sanity to address, Heidi will be the like-minded professional that cares about your success as much as you do, and quietly help you deliver on the results your CEO is counting on.

• Marketing strategy, goal-setting and planning (product / service / corporate)
• Positioning development or refreshes
• Audience segmentation and targeting
• Messaging frameworks and communications plans
• Market research - market and competitive landscaping
• Annual marketing plans and go-to-market strategy
• Marketing ecosystem development
• Influencer outreach
• Account-based marketing
• and more

Don’t neglect your priorities. Get the marketing support you need before you miss another opportunity.

Coaching and training programs for marketers, CMOs, and their teams
… to stop the madness and inspire the right results

Marketers sure have a lot to deal with. WAY more than ever. Not only do they have to be be as left-brained as Einstein and as right-brained as Picasso, they need to keep up with the swiftly-shifting marketing tactics and media, serve as change agent for their company, tirelessly “engage” fickle and demanding customers, be a technologist tracking all the latest trends, and, oh yeah, deliver more leads and customers than the company has ever seen before. Makes you wonder if the “M” in CMO stands for “masochist”!

Heidi has their back. There is a lot of marketing-tactic support and education available, but marketers, marketing teams, and their CMOs can turn to Heidi to get the support they need to focus and deliver on what matters: their goals, their results, their careers, and their lives. This is what Heidi called Marketing Moksha.

• Accelerate change and step out of comfort zones
• Make agility and iteration the norm, not process and perfection
• Remain tenaciously focused on goals, not fire drills
• Build credibility (team / individual / function)
• Navigate political landmines unique to marketing
• Be action oriented, not stymied by analytics and data
• Stop the counter-productive pendulum swings between long- and short-term targets, between brand and lead gen
• Partner innovatively internally and externally
• Optimize the sales/marketing relationship (really)
• Seize the best ideas, no matter where (geographically or organizationally) they came from
• Free whatever “elephants” are “in the room” at your company, and
• Take care of yourself at all times