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Tag Archives: global marketing

Cloudwords CMO Heidi Lorenzen Talks About Global Marketing
This article by Kurt Shaver is from The Sales Foundry. Last month I attended the C-Suite Network conference in LA. The C-Suite Network was created in partnership with Thomas White, CEO of C-Suite Network, Karl Post, Co-founder, and Jeffrey Hayzlett, Chairman of C-Suite Network and C-Suite TV host. One of the executives I spoke with […] Read more »


The Art and Science of Cross-Cultural Communications
An interview by Dov Baron of Full Monty Leadership. “In this show which was filmed at the C-Suite Network Event in Marina Del Ray, California, Heidi shares her own story, her travels and studies that lead her to become not only the Chief Marketing Officer for Cloudwords Inc, but also a leading expert in understanding […] Read more »


The Hidden Costs of Doing Global Wrong
Investing in a global marketing strategy can be a major undertaking, both in terms of actual costs (localization of campaign assets) and productivity costs (employee time), but the return on investment can be exponential when it comes to opportunities for increased revenue and market share. However, getting globalization right is critical, because now more than […] Read more »


It Pays to Globalize: Why Marketers Must Embrace Localization
Driving demand, engagement and loyalty with customers around the world is more complex than ever. One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication. How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages […] Read more »


Why Marketers Should Look Beyond Borders, And How To Get There
The digital age has changed marketing forever, amplifying its reach and the voice of the customer. Opportunities presented by real-time data, marketing automation and identity management platforms have enabled marketers to shift from a campaign-centric to customer-centric view of their potential markets. Now as marketers look beyond borders for their next set of customers, they […] Read more »


5 Tips for Engaging International Audiences
It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your efforts and perhaps even to your brand’s reputation; not only are you missing […] Read more »


Marketers, Test Before You Leap (Across Borders)
Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […] Read more »


5 Tips to Execute Better Global Marketing Campaigns – World Cup Edition
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience with multichannel campaigns designed to engage and strengthen their market share. Whether fans call the game soccer, football or futbol, with 32 teams from 31 host countries, […] Read more »