Category Archives: International Business
It goes without saying that no marketing team wants to offend potential customers. Companies invest significant time and resources to ensure spot-on personalized sales and marketing content for target audiences. Marketing to global audiences without localizing content, though, is dangerous to your efforts and perhaps even to your brand’s reputation; not only are you missing […]
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This is from an interview with Charles McKeever of Open Source Marketer. “Have you ever used Google Translate to convert website content from one language to another? I have and while Google does an amazing job of attempting translation, I just didn’t know enough about the language and cultural differences to know if the translation accurate or unintentionally […]
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Today’s marketers have perfected the art of testing. It’s what makes us more effective at delivering the results expected of us. We test landing pages, subject lines, Web layouts, and other elements of our marketing conversations—with good reason. According to HubSpot, A/B testing of landing pages (PDF) can generate up to 30-40% more leads for […]
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As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience with multichannel campaigns designed to engage and strengthen their market share. Whether fans call the game soccer, football or futbol, with 32 teams from 31 host countries, […]
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I just got off the boat from a three generation — father, son, and no, not the holy ghost, just me — sailing trip on the Long Island Sounds. Sailing tends to inspire deep reflection, as metaphors for life abound: the biggie being the reminder to focus on what we CAN control (the boat’s lines, […]
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